Total Immersion specialises in so-called web mashups, where an online user sees a video reflection of themselves coupled with a 3D object that they can control, such as camera that responds accurately to button presses, or a pair of glasses that lets the user switch the frame or colour scheme.
Atheer, another wearable computing startup, debuted its software and prototype hardware, which amounted to a bulky pair of glasses that allowed the user to switch between maps, newspapers and games with gesture controls.
The VF app offers the same scrubber, but its floating nav bar works only in portrait mode, forcing the user to switch out of landscape if he wants to bounce back to the Table of Contents.
And it should function without the user having to switch SIM cards, pay outrageous roaming fees or deal with dropped calls.
If more horsepower is needed, then the user can quickly switch into the main operating system, which Cloud continues to load in the background.
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Soon, the video was being used online as a new target for the bait-and-switch Rickroll meme in which a user posts a link to something supposedly relevant or interesting but turns out to be a ridiculous or annoying video or image instead.
Once a user gets locked into this ecosystem, the user is not likely to switch to competing products, or so goes the widely-held thesis.
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Included in the user-friendly interface, EZ Switch offers a quick software tool that alternates between the RT-N12HP's three main operating modes.
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It is reasonable to believe that the switching costs of an existing iPhone user are extremely high and that it is unlikely for one to switch unless there is an overwhelming advantage to do so.
It sparked a user-backlash and apology from Apple's boss who suggested customers switch to Google's web app.
If the user then proceeds to take photo of an individual, Smart Auto will switch to the Portrait scene mode - no manual interaction is required.
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While the BB10 may help spur a replacement cycle inside of the existing user base, the real question is whether or not it can get iPhone and Android users to switch.
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