When a company acquires competitors or moves upstream or downstream, its aim is to capture a higher percentage of supply chain value.

当一家公司收购竞争对手或移动上游或下游，其目的是要捕捉一个更高百分比的供应链价值。

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Figure 1: the business value stream: linking the value chain and supply chain.

图1：业务价值流：连接价值链和供应链。

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This condition contributes to a "misalignment" between business stakeholders and software delivery teams in both the value chain and the supply chain.

这种情况导致在业务出资方和软件交付团队之间存在两条不同的价值链和供应链。

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Because data can be stored, aggregated and reused in many ways, user data is in effect put back into the supply chain where it creates value on the long term.

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As a result, the value of supply chain visibility has increased significantly.

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As mentioned earlier, our team funcioned like central bankers, as we were overseeing an entire value chain from supply through demand.

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