Snapdragon is an application processor, which is an integral part of a smartphone and is used for giving the computingpower for handling mobile phone softwareand applications.
But the amount of real-time data it has been able to process has increased vastly in the past three years, thanks to better softwareand Moore's Law of increasing computingpower.
But ubiquitous digital consumer data, cheap computingpowerand open-source software have created a tremendous opportunity for smart marketers to change the research game.