Snapdragon is an application processor, which is an integral part of a smartphone and is used for giving the computing power for handling mobile phone software and applications.

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But the amount of real-time data it has been able to process has increased vastly in the past three years, thanks to better software and Moore's Law of increasing computing power.

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But ubiquitous digital consumer data, cheap computing power and open-source software have created a tremendous opportunity for smart marketers to change the research game.

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Hadoop is rising to prominence in an era of ubiquitous cloud computing and proven models for Software-as-a-Service, which dilute the power of some of the traditional models for commercializing open source.

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Major software companies, including Oracle, IBM, Google and even Amazon.com, are all beginning to offer their own forms of utility computing applications, such as software-as-a-service and rented storage and processing power.

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