Come up with a free or deeply discounted product or service that has a high perceived value for the consumer with a low dollar cost for you.

提供免费或打狠折的产品或服务；但应当既能使顾客觉得价值不菲，又不能花你太多钱。

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There are significant difference in Efficiency, Quality, Cost, Service value between expected value and perceived value.

其中游客在游览前后对效率价值、质量价值、成本价值、服务价值的认知存在显著差异。

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First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.

本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成，奠定了理论的实践支持。

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Ultimately, the industry itself loses out because it creates an arena where a lower perceived value for the service itself cuts across all the vendors.

FORBES: IT services are not like baseball caps

We're lookin' to you to spill the beans on picture quality, customer service, uptime, perceived value -- the down and dirty details that can only be found by interrogating others.

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Traditional cable service is based on charging based on the perceived value of content HBO costs a lot more than C-SPAN even though they may consume identical amounts of bandwidth.

FORBES: More on Bandwidth Caps and Price Discrimination