Ultimately, the industry itself loses out because it creates an arena where a lower perceived value for the service itself cuts across all the vendors.

FORBES: IT services are not like baseball caps

We're lookin' to you to spill the beans on picture quality, customer service, uptime, perceived value -- the down and dirty details that can only be found by interrogating others.

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Traditional cable service is based on charging based on the perceived value of content HBO costs a lot more than C-SPAN even though they may consume identical amounts of bandwidth.

FORBES: More on Bandwidth Caps and Price Discrimination