Nida's functional equivalence theory 奈达功能对等理论
As the theoretic basis of the thesis, the second part is the introduction and explanation of Nida's functional equivalence theory.
第二部分是全文的理论基础，介绍和解释奈达的功能对等理论。
According to Nida's functional equivalence theory, advertisement translation shall be target language oriented and target culture oriented.
根据奈达的功能对等理论，广告应侧重于从目标语和目标文化角度进行翻译。
This thesis concerns itself with the English translation of Chinese publicity materials from the perspective of Nida's functional equivalence theory.
本文主要引入奈达的功能对等理论来指导英文广告标语的翻译，并进而归纳出英文广告标语翻译的翻译技巧与策略。
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