That's Organic Light Emitting Transistor, tech that researcher Michele Muccini at the Institute of Nanustructured Materials has just proven can be between two and 100 times as efficient as OLED.
There is a deluge of 4k displays on the show floor - some adding OLED (organic light-emitting diode) tech to offer richer colours, others slimming the screen's bezel down until it is almost not there.
Moretti more properly sees things in a different light for the rise of tech behemoths in the Golden State multiplying jobs for those lacking a technological bent, not to mention tech jobs for those who do.