Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

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This paper illustrates the carrier, the operating approaches on the Internet and the risk of the viral marketing based on the analyses on the viral marketing cases.

文章在分析大量病毒性营销案例的基础上，对病毒性营销的载体、网络上实现的途径及其误区进行了研究。

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At the beginning of 21st century, a lot of marketing strategies and tools are based on Internet, and viral network marketing is an important one among them.

21世纪初，许多营销策略和工具都是基于以互联网为基础，病毒性网络营销是其中重要的一种。

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