Sure, there have been experiments in interactiveTV -- gadgets like WebTV and modern game consoles are connected devices, and set-top boxes like the Roku and TiVo add connected components -- but most TVs in the US remain blissfully ignorant of the internet.
In addition to the interactivegame, the campaign features a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time.
Now Verizon seems to be upping its interactivegame as well, with it boasting about a whole host of improvements that FiOS TV customers can look forward to this fall.