Sure, there have been experiments in interactive TV -- gadgets like WebTV and modern game consoles are connected devices, and set-top boxes like the Roku and TiVo add connected components -- but most TVs in the US remain blissfully ignorant of the internet.

ENGADGET: Entelligence: The evolution of the TV

In addition to the interactive game, the campaign features a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time.

FORBES: Connect

Now Verizon seems to be upping its interactive game as well, with it boasting about a whole host of improvements that FiOS TV customers can look forward to this fall.

ENGADGET: Verizon promises increased interactivity for FiOS TV customers