Globally, RAPP is the leader in data-driven marketing and analytics.

就全球范围内，RAPP是数据驱动营销和分析的领军者。

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Being chosen by McDonald's to handle their data-driven marketing has been a fantastic way to wrap up a phenomenal year in 2010 for RAPP China and to kick start the New Year.

RAPP中国常务董事ross Gearing说：“被麦当劳选中来处理其数据驱动营销是RAPP中国结束2010这一精彩一年的绝佳方式，也是启动新一年的绝佳方式。”

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Data driven marketing is a growing discipline anywhere in the world, to have our HQ based in China puts us in good stead to tackle this huge market.

数据驱动营销是在全球迅猛增长的朝阳产业，把总部设在中国令我们在开发这个巨大市场时处于有利位置。

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During her time in marketing, she collaborated with IT departments in developing data-driven marketing strategies, and implementing sophisticated customer relationship marketing (CRM) and business intelligence systems.

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Data-driven marketing is certainly on the lips of all marketers these days, and her views and lessons and challenges, she says, apply to all companies, whether they sell shoes or business services.

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They need to use data-driven marketing insights to empower employees, so then these employees can elevate the customer experience and treat shoppers the way they want to be treated: as individuals with unique buying behaviors and preferences.

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