...tomer referral value, 简称CRV)、顾客影响价值(customer influencer value, 简称CIV)、顾客知识价值(customer knowledge value, 简称CKV), 并指出对顾客契合价值模型的深入理解能够帮助企业制定更有效的市场战略以实现长期顾客价值[6]。
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value of customer knowledge 客户知识价值
In this paper, the authors put forward analyzing customer value based on customer knowledge value.
根据这一发展趋势，本文提出从客户知识价值的角度来分析客户价值。
At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.
本文首先明确了客户知识价值的定义，然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。
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