Another evident business value for CCMS is the implementation of customer information as a service.

CCMS另一个明显的业务价值是将客户信息作为服务实现。

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A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access).

这种以顾客为核心的营销的一种正式模式叫SIVA（方案、信息、价值、接入）。

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Our mission and commitment is to provide reliable and consistent worldwide IP information, enhancing that information to provide an added value to our customer base.

我们的使命和承诺是提供可靠的稳定的全球IP信息，提高信息质量，为客户数据库带来附加价值。

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The question is how advertisers will weigh the potential value of customer information against the low CTR going forward, and what the company will or can do to improve CTR.

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Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.

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They go the extra step of offering the customer tailored information about how they can get more value out of their card and their relationship with American Express.

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