The question is how advertisers will weigh the potential value of customer information against the low CTR going forward, and what the company will or can do to improve CTR.

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Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.

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They go the extra step of offering the customer tailored information about how they can get more value out of their card and their relationship with American Express.

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Then there is the value of the information contained in customer orders.

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If just one person in that village, whether a company employee, contractor, consultant, or customer representative, fails to adequately protect the information, its value and its potential for becoming intellectual property is lost.

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Keep the hard-hitting information front and center (value proposition, revenue, customer numbers and corporate strategy).

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Many businesses report that customer spending exceeds the value of the Groupon, and according to one retail executive the information acquired from respondents, including email addresses, was well worth the price of the promotion.

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