Brand Value & Reputation 品牌价值和声望
Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.
商誉代表一间公司因其品牌和信誉而得到的额外估值,是一项无形资产。
Brand experts have analytical techniques for evaluating the monetary value of corporate reputation and brands.
品牌专家可以运用分析工具对企业声誉及品牌的现金价值作出评估。
Uncompromising integrity is a cornerstone of HP and is critical to the reputation and value of the HP brand.
坚持原则是惠普的基础,对于惠普品牌的声誉和价值来说这也是至关重要的。
应用推荐