The article combines theory with practice, has strong pertinence, has great value for brand establishing.

本文着重于理论与实际结合，针对性强，对品牌创建具有较强指导意义。

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Third, Product concept and brand establishing depend on workable integration of marketing communication tools.

第三，产品概念和品牌建树有赖于对营销沟通手段的有效整合。

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Meanwhile, the paper analyzes the Hopson's cases of brand establishing strategy, which is valuable both in theory and in practice.

同时，结合国内著名的房地产开发企业合生创展集团的品牌构建策略进行实证分析，具有重要的理论价值和应用价值。

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The final episode of the CW's brand-establishing soap delivered 1.5 million viewers and a 0.8 rating among adults 18-49, the show's best performance this season.

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Since scents are shown to evoke particular feelings like lavender does with relaxation emotions always are at play when it comes to establishing brand preference, Harrop says.

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This means investment into organizational design on a global scale, establishing brand visibility, building worldwide supply chains and channels of distribution, and all of the rest of the complex set of activities that go into making a successful multinational corporation.

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