Meanwhile, the paper analyzes the Hopson's cases of brand establishing strategy, which is valuable both in theory and in practice.
同时，结合国内著名的房地产开发企业合生创展集团的品牌构建策略进行实证分析，具有重要的理论价值和应用价值。
Before establishing the second brand, enterprise should formulate the brand integration strategy plan.
提出品牌整合战略规划应先于企业第二个品牌创立的观点。
Developing core competence Establishing own brand Enhancing systematized human resource developing strategy;
树立自身品牌；加强系统化人力资源开发战略；
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