战略营销就是建立在顾客中心理论和顾客价值的核心理念上。
Strategic marketing is built around the core concepts of customer centricism and customer value.
企业在对顾客价值、外包战略、战略联盟和品牌战略等外部价值链系统的拓展上有着巨大潜力。
An enterprise will develop external value chain system through some elements, such as customer value, outsourcing strategy, strategic alliance and brand strategy.
如何跨期考虑顾客价值与企业价值之间的比例关系，是企业应该而且必须做出的战略权衡。
The corporation must make trade-offs about the proportion of customer value and corporation value in the course of business.
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