战略营销就是建立在顾客中心理论和顾客价值的核心理念上。
Strategic marketing is built around the core concepts of customer centricism and customer value.
企业在对顾客价值、外包战略、战略联盟和品牌战略等外部价值链系统的拓展上有着巨大潜力。
An enterprise will develop external value chain system through some elements, such as customer value, outsourcing strategy, strategic alliance and brand strategy.
如何跨期考虑顾客价值与企业价值之间的比例关系,是企业应该而且必须做出的战略权衡。
The corporation must make trade-offs about the proportion of customer value and corporation value in the course of business.
我国品牌竞争力的提升需要转变战略思维,以创造优异的顾客价值获取品牌竞争优势。
To improve our brand competitiveness, we need to transform our strategic thinking and obtain brand competitiveness advantage by creating superior value for customer.
企业在对顾客价值、外包战略、战略联盟和品牌战略等外部价值链系统的拓展上有着巨大潜力。
Therefore, to expand the external value chain system has become a new tendency to promote enterprise's value.
体验经济中的领先者必定是那些率先实施体验营销战略,并为顾客提供最有价值体验的企业。
The leading ones in the experience economy must be the enterprises which take the lead in adopting experiential marketing strategies and offer most valuable experience to consumers.
我们始终站在最终顾客的角度,依照客户的品牌战略,创造出准确的、极具商业价值的品牌体验。
We always stand at the end customer's point of view, in accordance with customer's brand strategy to create accurate, highly commercial value of the brand experience.
以顾客价值理论补充并优化了企业协同营销战略,力图能够为企业管理理论最大限度发挥其效用提供启示。
Theoretical value added to customers and optimize the enterprise collaborative marketing strategy in a bid to enterprise management theory can maximize its effectiveness to provide inspiration.
目前我国大型超市在顾客忠诚计划运作方面存在的关键问题是缺乏战略思考、缺乏价值和缺乏管理。
At present, the key problem in Chinas hyper markets lies in the lack of strategic thinking, lack of value and lack of management in terms of their customer loyalty programs.
通过与以竞争为导向和以资源为导向的企业战略的比较,指出以顾客为导向、以价值为中心的战略模式是企业持续竞争优势的根本来源。
Compared with the competition-oriented and resource-oriented strategies, customer-oriented and value-focused strategy is the fundamental source of enterprises' continual competitive advantages.
本文对顾客终身价值进行了初步的分析和概述,并提出了基于用户区分的顾客终生价值战略。
This article has carried on the preliminary analysis and the outline to the customer lifelong value, and proposed based on the user discrimination customer life-long value strategy.
本文以仁和医院为主体,对医院基于顾客价值的营销战略策略进行研究及探讨。
This article take Renhe hospital as a main body, carries on to the hospital based on the customer value marketing strategy studies and discusses.
我国品牌竞争力的提升需要转变战略思维,以创造优异的顾客价值获取品牌竞争优势。
To improve our brand competitiveness, we need to transform our strategic thinking and obtain brand competitiveness advantage by creating supe...
最近一年来的实践也进一步地证明了,制定一个切实可行并具有指导意义的基于顾客价值的营销战略,对BZD公司是非常必要的。
It is also necessary for BZD to formulate the marketing strategy based on the customers' value by thinking of both the environment and the company's own situation.
电力市场营销战略理论综述市场营销的中心是顾客,核心则在于如何为顾客创造价值,并努力提升顾客的满意。
First, the marketing strategy of the electricity market Theory Marketing Center is a customer, how the core is to create value for customers, and strive to enhance customer satisfaction.
在旅行社中引入顾客价值这一理念,能够有效建立起旅行社顾客价值营销战略体系。
This article goal is introduces customer value this idea in the travel agency, establishes the travel agency customer value marketing strategy system.
本文将顾客感知价值嵌入传统的企业战略研究范式之中,阐述了顾客感知价值与企业竞争力的关系;
This paper introduces customer perceived value into the traditional strategy paradigm, analyzes the relationship between customer perceived value and competitiveness of firms.
本文将顾客感知价值嵌入传统的企业战略研究范式之中,阐述了顾客感知价值与企业竞争力的关系;
This paper introduces customer perceived value into the traditional strategy paradigm, analyzes the relationship between customer perceived value and competitiveness of firms.
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