委婉语的应用与礼貌原则、面子理论以及合作原则等语用理论密不可分。
The application of euphemisms has a lot to do with pragmatic theories like Politeness Principle, Face Theory, and Cooperative Principle.
文章的第一部分，首先对本土心理学领域面子文化研究的一些成果及理论进行综述。
The first part of the thesis is a review of the results and theories on the face culture study in native psychological field.
其中有利奇的礼貌原则，拉考夫的礼貌观以及布朗和列文森的面子理论。
Among these theories, there are Leech's Politeness Principle, Lakoff's View of Politeness, Brown and Levinson's Face theory.
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