解码过程至关重要，观众获取意义可能处于三种情况，一是主导—霸权的地位（dominant-hegemonic position）,也就是说观众处于传媒的权力之内，对编码设定的意义点头称道；二是采取协调的符码（negotiated code）, 观众理解主导定义的意义...
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图像时代的到来，使文学不仅让出了昔日的话语霸权的地位，而且日益处于边缘化。
The image time's arrival, caused the literature not only to resign former days's words hegemony status, moreover was in the marginalization day by day.
而且，它正在准备走上挑战美元霸权地位的道路。
And it is already taking steps toward challenging the supremacy of the dollar.
另外一个非常不同的例子是德国在19世纪中后期企图挑战法国在欧洲的地位以及英国的海上霸权地位。
Another, and very different, example is Germany's bid to challenge France's position in Europe and Britain's supremacy at sea in the late 19th century.
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