...合; 营销协同 [gap=19572]Key words: multi-channel retailer; channel segmentation; channel integration; marketing synergy ...
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协同营销 PnPCRM ; co-marketing ; Collaborative Marketing
Based on the resource theory and with the help of value chain method the marketing synergy relevancy can be found easily.
从资源的角度借助价值链分析方法可以较准确的发现公司间潜在的营销协同机会。
参考来源 - 企业集团营销协同研究·2,447,543篇论文数据，部分数据来源于NoteExpress
从资源的角度借助价值链分析方法可以较准确的发现公司间潜在的营销协同机会。
Based on the resource theory and with the help of value chain method the marketing synergy relevancy can be found easily.
营销协同顺利开展受到企业集团战略规划与控制、组织结构和政策以及协同环境等多方面影响。
The process of realizing marketing synergy is affected by the company's strategic plan and control, organization structure, relevant policies and the synergy environment.
市场存在统一是营销协同机会存在的前提，市场统一性取决于产品相关程度、客户同质程度以及市场区域临近程度。
The premise of marketing synergy relevancy is that there must be marketing resemblance which determines by product correlation, customer homogeneity and market extent.
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