从资源的角度借助价值链分析方法可以较准确的发现公司间潜在的营销协同机会。
Based on the resource theory and with the help of value chain method the marketing synergy relevancy can be found easily.
营销协同顺利开展受到企业集团战略规划与控制、组织结构和政策以及协同环境等多方面影响。
The process of realizing marketing synergy is affected by the company's strategic plan and control, organization structure, relevant policies and the synergy environment.
市场存在统一是营销协同机会存在的前提，市场统一性取决于产品相关程度、客户同质程度以及市场区域临近程度。
The premise of marketing synergy relevancy is that there must be marketing resemblance which determines by product correlation, customer homogeneity and market extent.
实践表明营销协同能比生产、研发等环节的协同获得更大的效益，因此研究企业集团如何实现营销协同有着非常重要的意义。
It is proved that marketing synergy can gain more benefit than the synergy in production and research etc., so it is very important to study how to realize marketing synergy in Group Company.
接着以企业的运作流程为脉络，依次分析了企业协同开发， 协同制造， 协同营销， 协同物流等。
Then it analyzes collaborative product development, collaborative manufacturing , collaborative marketing, collaborative logistics in turn based on operation process of enterprises.
全面组织与策划公司产品营销体系的建设，协同相关部门完成品牌及其产品策划目标；
Responsible for the establishment of product marketing system and cooperate with relevant department to complete brand and product planning indicators;
以顾客价值理论补充并优化了企业协同营销战略，力图能够为企业管理理论最大限度发挥其效用提供启示。
Theoretical value added to customers and optimize the enterprise collaborative marketing strategy in a bid to enterprise management theory can maximize its effectiveness to provide inspiration.
其创造的“战略聚焦”、“价值营销”、“供应链协同模式”，将一条完整的功能糖产业链打造成为价值链、安全链。
By creation of "strategic focus", "value marketing", "supply chain coordination model", he forged the complete functional sugar industrial chain to value chain and security chain.
最后通过描述燕京啤酒采取这两种模式的具体过程及相关的数据，对比分析了深度营销和协同营销的区别、联系。
Finally, we find the correlation by comparing to these two patterns through describing the processes which Yanjing beer respectively adopt the pattern and analyze relative data.
明确工作目标，协同高级产品营销经理制定年度销售目标，并力争完成；
Work with SMM to set up annual sales target, and try best to achieve;
为进一步规范和提升短信渠道对客户服务、市场营销以及与其他渠道协同的支撑能力，中国移动集团公司已建立一套“短信营业厅”的业务技术规范。
In order to enhance the power of short message channel more, China Mobile established a set of Business and Technical Specification for Short Message Service Station (SMSS).
为进一步规范和提升短信渠道对客户服务、市场营销以及与其他渠道协同的支撑能力，中国移动集团公司已建立一套“短信营业厅”的业务技术规范。
In order to enhance the power of short message channel more, China Mobile established a set of Business and Technical Specification for Short Message Service Station (SMSS).
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