Based on the hypotheses,we construct a new CPV model which includes Green Value and instructs relationship between CPV and Customer Loyalty. Then the study makes an exploratory factor analysis to the data acquired by a multi-dimensional measuring scale.
本章以绿色食品为例,提出了绿色食品顾客感知价值中存在绿色价值维度以及各个维度对顾客忠诚影响作用的假设,并运用绿色食品顾客感知价值量表收集来的数据进行了探索性分析。
参考来源 - 绿色食品顾客感知价值维度及其对顾客忠诚的影响研究·2,447,543篇论文数据，部分数据来源于NoteExpress
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