百事运动作为美国百事品牌系列的成员之一,2003年,百事运动(PEPSI SPORTS)横空出世,定位为国际时尚运动品牌。
这种策略似乎在起作用,从众多关注百事运动的文章(如这篇文章)中就可见一斑。
The strategy seems to be working, judging by the proliferation of articles (such as this one) noting Pepsi's campaign.
公司的主要业务包孕:菲多利休闲食物、百事可乐饮料、佳患上乐运动饮料、纯果乐果汁和桂格麦片食物。
PepsiDo's principal businesses include: Frito-Lay snacks, Pepsi-Dola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods.
比如说,百事公司本身并非奥运赞助商,但其旗下的佳得乐品牌却赞助了一些中国运动员。
Pepsico, for instance, is not an Olympic sponsor, but its Gatorade brand sponsors some Chinese athletes.
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