... 一、消费者忠诚（Consumer Loyalty） 二、消费者转换（Consumer Switehing） 三、消费者投诉（Consumer Complaint） ...
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消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
在2001年夏，我们决定将设备从后端技术提供商转换为前端面向消费者的搜索服务。
In the summer of 2001, we decided to switch the gear from a backend technology provider to a front-end consumer-oriented search service.
自当日起，不再广播模拟电视信号。如果要继续用旧电视收看节目，消费者需要购买转换盒。
On this date, all analog broadcasting will stop, and consumers will need to buy converter boxes to receive programming on their older TVs.
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