不用盐有失去消费者的风险，用更昂贵的作料代替盐有失去利润的风险。

Doing without it risks losing customers, and replacing it with more expensive ingredients risks losing profits.

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但是如果零售商们的销售预测不准确，他们则会面临惹恼消费者的风险；这些消费者会因为他们的断货而无法获得所需的商品。

But if their sales forecasting is not on the button, companies risk annoying consumers who cannot get hold of their products because they are out of stock.

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第三个风险是，消费者可能会推断出预期的结论，但对其推论的有效性提出质疑。

A third risk is that consumers may infer the intended conclusion but question the validity of their inference.

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