...马克在他的《翻译教程》(1988)一书中提出了十多种翻译步骤,如直译、借词译法( trans fervency)、文化等值( cultural equivalent)等等。他所谓的“翻译步骤”实际上是翻译句子或更小的语言单位的方法。
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And according to the principle, it also puts forward some approaches to cultural discrepancy, and some flexible methods are adopted to transfer cultural image in the translation of brand names so that cultural equivalence can be achieved.
根据这一理论，本文提出了一些品牌翻译中解决文化差异的方法，而且采用了一些变通的方法来转化文化意象，以达到其翻译的文化等值。
参考来源 - 试论品牌名称翻译的文化等值现象·2,447,543篇论文数据，部分数据来源于NoteExpress
翻译的目的在于实现源文与译文的文化等值。
The aim of translation is, partly, to establish cultural equivalence between the source text and the target text.
翻译标准的核心理论问题之一是“等值理论”，“文化等值”为其一。
One of the core theories about translation standards is the "Equal Value Theory", in which "Equal Cultural Vaues" is one of its aspect.
本文探讨了如何在文学翻译中最大限度地提高文化等值的“度”，以便读者更好地欣赏异域文化。
The paper discusses how to improve the degree of cultural equivalence in literary translation in order that readers can filly appreciate foreign culture.
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