品牌本真战略规划是一个品牌“去敝”、“展开”的过程，分为四个过程。
The strategy planning is a process to disclose and spread a brand and divided into four procedures.
负责进行公司市场战略规划，制定公司的市场总体工作计划，提出市场推广、品牌、公关、活动等方面的具体方向和实施方案；
In charge of marketing strategy planning, draw up overall marketing planning; propose direction and achieving scheme of market promotion, brand, public relation and activity.
本文就是想在房地产品牌战略规划的研究中探索出一套更加科学实用的理论与方法。
This article is to explore the research in a more scientific and practical theory and method for real estate brand strategy.
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