第二章论述了品牌、品牌战略、品牌战略规划和品牌战略运营管理的有关内容。
Chapter 2 states the relevant contents of brand, brand strategy, the brand strategy programming and brand strategy operation management.
本文就是想在房地产品牌战略规划的研究中探索出一套更加科学实用的理论与方法。
This article is to explore the research in a more scientific and practical theory and method for real estate brand strategy.
第四章详细分析了金燕子的经营环境和品牌管理现状，为公司品牌战略规划奠定了基础。
Chapter 4 analyzes golden swallow company's operation environment and the present condition of brand management, establish the foundation for company's brand strategic programming.
应用推荐