本文主要分析了英文广告的特点及翻译技巧。
The author mainly discusses the characteristic of English ads and of its translation in this paper.
修辞技巧；英语广告；翻译。
Skills of rhetoric; advertising English; translating approaches.
本文涉及到的广告学知识主要是与广告翻译相关的部分，如广告中的基本技巧、广告的语言特点和组成部分。
The knowledge of advertising involved is the part that is related or might be related to ad translation.
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