探险旅游公司：把他们的社会媒体客户锁定为已经购买旅游产品的顾客。
Adventure tour company: targeting their social media activity at existing customers that have already bought.
如果仅仅是提出将客户锁定这样的目标，让很多技术执行官和投资人很尴尬。
The mere prospect of consumer lock-in is enough to make technology executives and their investors embarrassingly emotional.
单个供应商最好从整个社区进行参与，并生成一次性类型的解决方案，将客户锁定到一个实现选择。
Having participation from the entire community is preferable to a single vendor producing a one-off type of solution that locks the customer into one implementation choice.
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