根据这一发展趋势,本文提出从客户知识价值的角度来分析客户价值。
In this paper, the authors put forward analyzing customer value based on customer knowledge value.
本文首先明确了客户知识价值的定义,然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。
At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.
这些技巧表示我们客户能够直接看到价值所在的专业技术知识,也是他们愿意为此买单的依据。
These skills represent the expertise that our customers see direct value in, and are accordingly willing to pay for.
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