支付的实际消费量的基础上。

Pay on the basis of actual consumption.

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用对的衡量标准来评估营销极大化：销售量与利润并重；在乎实际消费量而不是市场占有率；在乎未来购买频次的总占比而不是名牌知名度。

Use the right yardsticks: focus on both volume and profits; on actual consumption, not share of market; and on share of future purchase, not brand awareness.

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实际上中国在过去十年消费已渐趋活跃，2003年以来总消费量(私人加公共消费)实际年平均增长率达到7.8%。

Consumption has actually grown briskly in China in the last decade. Overall consumption (private plus public) rose by 7.8 percent per year on average since 2003, in real terms.

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