支付的实际消费量的基础上。
用对的衡量标准来评估营销极大化：销售量与利润并重；在乎实际消费量而不是市场占有率；在乎未来购买频次的总占比而不是名牌知名度。
Use the right yardsticks: focus on both volume and profits; on actual consumption, not share of market; and on share of future purchase, not brand awareness.
实际上中国在过去十年消费已渐趋活跃，2003年以来总消费量(私人加公共消费)实际年平均增长率达到7.8%。
Consumption has actually grown briskly in China in the last decade. Overall consumption (private plus public) rose by 7.8 percent per year on average since 2003, in real terms.
但是对两组的研究结果显示这些好象无辜的低脂肪的快餐实际上把更多的卡路里带到饮食当中，因为它们会导致人们增加消费量。
But for both groups, the results show that these seemingly innocent low-fat snacks actually contributed more calories to the diet because more were eaten.
巴尔泽表示，南瓜派是美国消费量第二大的派（第一是苹果派），这是个很让人吃惊的结果，因为实际上，人们每年中只有一天会吃它。
Balzer says that pumpkin pie is the second most-consumed pie in America (apple is No. 1), which is astonishing considering it's essentially eaten only one day a year.
巴尔泽表示，南瓜派是美国消费量第二大的派（第一是苹果派），这是个很让人吃惊的结果，因为实际上，人们每年中只有一天会吃它。
Balzer says that pumpkin pie is the second most-consumed pie in America (apple is No. 1), which is astonishing considering it's essentially eaten only one day a year.
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