第三章是战略准备阶段，主要分析了武汉目前所处的微观和宏观环境因素；
The third part deals with the period of strategy preparation, which analyzes the micro, and also macro environment that Wuhan now faces.
并运用现代市场营销理论和企业战略管理理论对吉林石化公司所处宏观环境进行了分析。
And analyzing the macroscopic environment of Jilin Petrochemical Companywith modern market sale theoretical and enterprise strategic management theory.
跨国公司在中国市场分销渠道战略的不同选择总是受到微观、宏观营销环境的影响和制约。
The difference in the selection of distribution channel strategies of transnational companies in Chinese markets are always influenced and restrained by micro and macro environment.
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