他还找到了新的加强广告宣传的方法，如引入由一家本地银行资助的商业专栏。
He is also finding new ways to drum up advertising, such as introducing a business column sponsored by a local bank.
本周，我们开辟了一个探讨商业管理的新专栏——“熊彼得”。为什么是“熊彼得”？
This week we launch a new column on business and management. Why call it Schumpeter?
再者，这个专栏将要讨论的是商业管理，而非金融财经。
Moreover, this will be a column about business and management, rather than finance and economics.
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