7 俞满娇; 品牌资本(Brand Equity)的局限性[J];消费经济;2000年06期 8 程瑜; 论市场创新体制下的品牌化策略[J];经济师;2001年10期
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品牌资本调查 Brand Capitad
Intangible capital in the close level includes brand capital and relation ship capital.
紧密层次无形资本包括品牌资本和关系资本。
参考来源 - 无形资本会计论·2,447,543篇论文数据，部分数据来源于NoteExpress
数据资本(自造一个词汇)将和品牌资本一样重要。
Data equity, to coin a phrase, will become as important as brand equity.
品牌资本的价值回归是一个缓慢但却是相当稳定的过程。
Value return of the trademark capital is a process that is slow but absolutely stable.
品牌资本的价值回归是一个缓慢但却是相当稳定的过程。
The value regression of capital grade is slow, but very stable.
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