数据资本(自造一个词汇)将和品牌资本一样重要。
Data equity, to coin a phrase, will become as important as brand equity.
品牌资本的价值回归是一个缓慢但却是相当稳定的过程。
Value return of the trademark capital is a process that is slow but absolutely stable.
品牌资本的价值回归是一个缓慢但却是相当稳定的过程。
The value regression of capital grade is slow, but very stable.
他们期待衡量每一份广告的眼前影响,而不是在一个真实的价值构成附近稳步地打造品牌资本。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.
与此同时,国际资本流动也伴随着具有高附加价值的品牌为核心的品牌资本输出,替代了传统的产品输出。
Meanwhile, brand export, which core value is high add-on value along with global capital flow, has replaced traditional product export.
他们想创造自己的具有国际竞争力的品牌,并且他们想即通过传统资本方式又想依靠国家的扶持。
They want to create internationally competitive brands of their own and they're going to do that both through traditional capitalist means, but also with the help of their state.
黑石认为上市可以为收购募集更多资本,创建自己的品牌,同时还可以激励自己的雇员。
Blackstone says its IPO will raise money to expand and make acquisitions, build its brand name, and give better incentives to employees.
而恰恰是这个领域容易产生大品牌,由于这些公司在大众当中的认知度,可以比较容易的在股市中转换为巨额资本。
It's exactly this segment of the economy that spawns big brand names, giving companies the kind of broad-based popular recognition that translates into big stock market capitalization.
很显然,公关带来了巨大的收益增长,但公关资本化是帮助建立品牌的关键成功因素。
Clearly the PR coverage came as a result of the tremendous viral growth, but capitalizing on that PR to help build brand was a key success factor.
然而随着商业资本的发展壮大,零售商也开始创立自有品牌以期获得更大的竞争优势和更高的利润。
But with the development of commercial capital, retailers began to create store brand to obtain bigger competition advantage and higher profit.
公司意欲将来发掘其他资本密集度较低的业务机会,以期在中国利用各种其他渠道和业务模式,最佳发挥百思买的品牌价值。
The company intends to explore other less capital intensive growth options in the future, where it can leverage Best Buy's valuable brand across alternative channels and formats in China.
简一陶瓷不断通过对资本、知识、人才、技术和信息资源的整合运营,打造核心竞争力,向着国内一流,国际知名品牌的目标奋进。
Gani ceramics is trying to become the best domestic and international well-known brand after developing sustainably combined with capital, knowledge, talents, technology and information.
亚洲熔炼了76%的世界钢铁并排放了44%的污染物,但是只掌握了十分之一最有价值的品牌和风险资本活动。
Asia smelts 76% of the world's iron and emits 44% of its pollution, but hosts only a tenth of its most valuable brands and venture-capital activity.
但是,对于同样的建筑,在某些特殊时候需要被更精确的定义,例如,品牌化,资本募款或者获取委托时。
Yet, for the same building there are instances when a more precise set of ideas are important to communicate, like branding, capital campaigns, or winning the commission in the first place.
新经济时代已由传统的劳动密集、技术密集、资本密集演进到品牌与知识密集。
New Economic Age has developed into brand and knowledge denseness from labor force denseness, technology denseness and capital denseness.
目前,我国东南沿海地区的加工业已在品牌建设、企业管理、资本运作、人才培育、产业配套等方面积累了明显优势。
At present, there are great advantages of processing industries in our southeast area including brand building, business management, capital operation, personnel education, industry supporting, etc.
Mark One已筹集了数百万美元的风险资本,以开发一款更加雄心勃勃的水杯,据称其能够追踪杯中饮品的种类和品牌,包括卡路里和咖啡因含量。
Mark One has raised millions of dollars in venture capital to develop a more ambitious cup that claims to track the type and brand of drink inside, including calorie and caffeine content.
其实并不至于此,我们屡次观察到,只要能在品牌故事中呈现特定几项关键要素,就会产生正面的口碑,我们称这些要素为口碑资本的引擎。
What we've seen, time and again, is that positive word-of-mouth happens when a certain number of key factors are present in a brand story. We call these factors the engines of Conversational Capital.
近年来,很多企业高举民族品牌的大旗成了行业的龙头后,却成了外国资本的囊中之物。
In recent years, many domestic companies with national brand tags rose to leaders of their industries, but they ended up in acquisition and merger of foreign companies.
拥有高度口碑资本的品牌,表现一向胜过不享有这项竞争优势的品牌。
Brands which have high degrees of Conversational Capital always out-perform those which do not enjoy this competitive advantage.
在财务理念下,品牌是创造价值与增值的资本要素,而创造价值与增值是财务管理的基本目标,从目标、实际操作、资本经营、风险以及财务关系层面上分析,品牌管理都应该以财务管理为导向。
Based on the financial notion, brand in this thesis is defined as value-created and value-added capital element, and the primary objective of financial management should be creating and adding values.
品牌权益是企业营销关注的核心,是品牌内在价值的全面体现,是企业发展壮大和提升资本的源泉。
Brand equity is the core of corporate marketing and the display of the internal value of brand. It is the source of enterprise development and expansion and upgrading of capital.
随着国内服装企业品牌化道路的深入,资本运营已经成为必然趋势。
Along with the in-depth development of brand, domestic garment enterprises began to make use of capital operation, which has become an inevitable trend.
随着国内服装企业品牌化道路的深入,资本运营已经成为必然趋势。
Along with the in-depth development of brand, domestic garment enterprises began to make use of capital operation, which has become an inevitable trend.
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