培育个性化特色会展品牌；

Foster personalized characteristic exhibition brand;

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努力提高会展品牌化、专业化、国际化。

Efforts to improve the exhibition brand, specialization and internationalization.

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开展了对国际展览会的评估工作，规范行业标准，创建有影响力的会展品牌。

For the practical effective protection the international exhibitions, protects business and the customers benefit, already established the Shanghai international exhibition evaluating projects.

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