...生论文 关键词：会展、会展经济、品牌会展、WTO、上海 [gap=1368]KEY WORDS：exhibition, exhibition economy, brand exhibition, WTO, Shanghai ...
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Making a general observation of the whole world, brand-orientation is the future development trend. Chapter Five is Part II of paper main body, which is surrounding branded convention & exhibition.
纵观全球会展业的发展,品牌化必将是会展业未来发展趋势,本文的第五章为论文主体的第二部分,围绕着会展品牌展开,分析了品牌会展的基本特征及发展策略等。
参考来源 - 公共关系在我国会展业的应用研究·2,447,543篇论文数据，部分数据来源于NoteExpress
品牌会展已成为会展竞争优势的一个重要源泉。
It has become an important source of competitive advantages.
在激烈的市场竞争中，会展旅游的强势品牌打造已经成为制胜的关键。
In the intense competition, to build a strong brand of MICE Tourism has been the key to win.
本文选取我国西南部城市南宁作为研究对象，对南宁会展旅游的品牌战略不足进行了系统的浅析浅析和研究。
The thesis takes the city Nanning in the southwest of China as the object and makes a systematic analysis of the brand strategy of its MICE.
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