本文试图建立我国大型医药企业营销道德的价值取向模型。
This thesis is trying to construct the value-oriented model of marketing morals of large medicine enterprises.
最后，根据研究结论提出了促进企业营销道德建设的建议措施。
At last, according to the previous study it makes a number of proposed measures which would promote enterprise's marketing ethics construction.
他们相辅相成，共同组成了我国大型医药企业营销道德建设的主要内容。
They are interplayed and are all important parts of the marketing moral construction of the large medicine enterprises in our country.
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