企业营销道德风险是一种复杂的社会经济现象，对其形成机理的研究是有效控制企业脆弱性的基础。

Enterprise marketing moral hazard is a complex socioeconomic phenomenon; the study of its formation mechanism is the basis of effectively controlling enterprise vulnerability.

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最后，根据研究结论提出了促进企业营销道德建设的建议措施。

At last, according to the previous study it makes a number of proposed measures which would promote enterprise's marketing ethics construction.

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