Consequently, modem design originality should transfuse emotional factor. Taking emotion as the appealing point, emotioners induce public's emotional association, in which they achieve the purpose of the design originality.
因此,现代广告创意应注入情感因素,以情感为诉求点,以情感人诱发公众的情感联想来实现广告创意的目的。
参考来源 - 论现代广告创意中的情感诉求·2,447,543篇论文数据，部分数据来源于NoteExpress
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