Jobs style, add in their presentations the emotional factor, tell a story, surprised to know you are listening to something that was not expected.

FORBES: The Three Basic Secrets of All Successful Presentations

After all, foreign private-portfolio investments in the U.S. ebb and flow with the emotional current, no easy factor to predict.

FORBES: No Greenback Crash

In these types of campaigns the negative is a strong, emotional, energizing, and unifying factor in building support where a positive message is insufficient.

CENTERFORSECURITYPOLICY: Branding �C not ourselves, but the enemy

To figure out the true value of the employee, think about their true potential to add value to the organization well into the future and then factor in their level of emotional expensiveness.

FORBES: Nightmare on Sheen Street -- What if Charlie Was Your Employee?

Some 83% of collectors surveyed said that the emotional value of buying art was the most important factor.

FORBES: Collectors Buy Art Because They Love It (Or Want to Take Out A Loan With It)

Nothing like the trauma we see with combat veterans, at-risk teens or battered women, but an emotional trauma that has triggered fear as the primary motivating factor.

FORBES: Flat-Broke, Hungry and an Identity Crisis: Leadership Success Redefined