Effective public relations requires developing a message and finding the appropriate way to deliver it.

有效能的公共关系需要去拟定讯息并找到适当的方式来传达它。

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Subscribe and receive PR Tips regularly bye-mail or check out the most recent edition at the Effective Public Relations Web page.

订阅后您便可透过电子邮件定期教到“公关诀窍”，或至“有效公关网”的网页查看最新版本。

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Instead, public relations experts say China has to prove it has taken effective and transparent steps to deal with the problem and keep it from happening again.

相反，公共关系专家表示中国必须证明自己以高效、公开的方式采取了行动，解决相关问题，并防范此类事件的再次发生。

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Some of the most efficient forms of marketing are viral, social, and effective PR (public relations).

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

In my opinion, it makes for good public relations, but to be effective, this body of brokers and dealers must be more diligent with the complaints they receive.

FORBES: Stanford's Victims Still In The Dark

During World War II public relations specialists advised the U.S. Government that the most effective war posters were the ones that appealed to the emotions.

CENTERFORSECURITYPOLICY: Center For Security Policy