Some of the most efficient forms of marketing are viral, social, and effective PR (public relations).

FORBES: The Dangerous Seduction of the Lifetime Value (LTV) Formula

In my opinion, it makes for good public relations, but to be effective, this body of brokers and dealers must be more diligent with the complaints they receive.

FORBES: Stanford's Victims Still In The Dark

During World War II public relations specialists advised the U.S. Government that the most effective war posters were the ones that appealed to the emotions.

CENTERFORSECURITYPOLICY: Center For Security Policy

AstraZeneca's public relations chief, Chris Majors, will say only that Nexium is substantially more effective than Losec.

FORBES: Another Look