At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.
Miguel Angel Aguirre, who has a strong understanding of public sentiment due to his job as the managing director of international PR agency Edelman in Madrid, confirms that the nation's mood was lifted by the exploits of the football team in the summer.
The master researchers and PR wizkids at Edelman conduct the annual Edelman GoodPurpose Study, , which surveys the attitude of 8, 000 consumers across 16 countries in regards to social issues and the results they expect from brands and corporations.