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According to the 2013 Edelman Trust Barometer, an annual survey conducted by the global PR consulting firm Edelman, trust in our public institutions, industries, and leaders is taking a severe beating.
FORBES: The Decline of Trust (and What We can Do About It)
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At a recent corporate executive summit in Gleneagles, Scotland, PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool.
BBC: Firms 'miss' social site success
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Miguel Angel Aguirre, who has a strong understanding of public sentiment due to his job as the managing director of international PR agency Edelman in Madrid, confirms that the nation's mood was lifted by the exploits of the football team in the summer.
BBC: Spain's year: Football glory, economic gloom
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The master researchers and PR wizkids at Edelman conduct the annual Edelman GoodPurpose Study, , which surveys the attitude of 8, 000 consumers across 16 countries in regards to social issues and the results they expect from brands and corporations.
FORBES: Net Impact's Army for Good and the Rise of the Enlightened Merchant
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Several years back, PR Guru Richard Edelman started an annual survey called the Trust Barometer and he discovered that in most years, most people are mostly influenced by people like themselves, rather than advertising or point of purchase displays.
FORBES: So, Why Would Ford Loan Someone Like Me a Car?
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Mr. Edelman's introduction to corporate PR came when he was pitching the young Mel Torme to DJs.
WSJ: Public-Relations Pioneer Began With 'Toni Twins' Stunt
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"Senior management must be front and center, " says Bill Keegan, director of crisis management at Edelman, a large Chicago-based PR firm called on to manage several product recalls.
FORBES: Magazine Article
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Still active at his company into his 90s, Mr. Edelman predicted that social media heralded a golden age for PR as a way of interacting with consumers.
WSJ: Public-Relations Pioneer Began With 'Toni Twins' Stunt
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It was Mr. Edelman's idea to take several sets of twins on PR tours to dozens of cities, where they posed with politicians and celebrities.
WSJ: Public-Relations Pioneer Began With 'Toni Twins' Stunt
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While peer PR agencies including Burson-Marsteller and Fleishman-Hillard were bought up by advertising agencies, Edelman remained closely held and independent.
WSJ: Public-Relations Pioneer Began With 'Toni Twins' Stunt